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Adventures in ROAS Bidding Algorithms
Of all the flexible bidding strategies, CPA bidding is probably the most well-known and tested. Everyone has yearned for the simplicity of telling Google exactly how much you want to pay for your...
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How to know & measure your marketing CPL & ROAS
The most common problem we face every day with our customers is getting enough data to know if their marketing is working. A lot of new business have a chicken or egg issue as well. Trying to decide...
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